The “Visual Guide” to a new Africa

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Once we landed and were settled we ventured over to the “cool” district of Jo’burg which is Braamfontein and I thought to myself “Are we in Brooklyn? (Laughs to self) We found the younger generation of South Africa which is almost a whopping 50 percent of the population dismantling all stereotypes that the continent has endured through the decades. The youth of South Africa personally inspired me, not only were they stylish they could be on your favorite street style blog, or snapped by Tommy Ton but they could also give you an in depth breakdown on socio-political issues in their country from the past, present and where they want to see things gravitate to in the future.’ – Joshua Kissi*

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The vibrancy of Johannesburg scene is no longer a secret, in the past years we’ve seen the Smarteez, Spoek Mathambo or ‘I See A Different You’ burst into the scene. The city truly is one of the hippest hub for art, music, and fashion. But stumbling upon Street Etiquette’s very own Travis Gumbs and Joshua Kissi latest instalment of their Travel Etiquette diary, is still a breath of fresh air, simply because they know how to immerse themselves in the culture of a country.

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The duo, along with Sam and Shaka of Art Comes First, and Ouigi of the Brooklyn Circus, soak up the vibrancy, sounds, culture, fashion and food. From home-cooked local food, to the barbershop, and a stop at STR CRD, Africa’s first urban street culture event. They mingle with friends and check out some of the local trends before partying the night away.

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A lot has been said about how the continent as a whole should be depicted in a more positive light, and that’s exactly what they manage to brilliantly do. As Aldous Huxley once said “To travel is to discover that everyone is wrong about other countries” and on that note they give you a real taste of the city, making you wish you were there. Press play and enjoy the video.


Travel Etiquette : South Africa – Johannesburg


[Travel Etiquette: South Africa ]

Music by: Alick Macheso – Zvakanaka Zvakadaro // I See A Different You – Live Your Life

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