Describing the video for Alex Lomami‘s song ‘CLV‘ (C’est la vie) as brilliant would be an understatement. After the previous released video (‘Kinshasa CHLLNGR Remix‘) which received a lot of praise in the blogsphere for its creativity, this video will definitely be part of the Top 10 Music Videos coming from Africa in 2013. Directed by South African Tlhonepho Thobejane, the video incorporates video game visuals into Cape Town street scences, which makes it very colorful and entertaining.
Like Lomami my favorite part of the video is the street scene, in which Sammus busts a street criminal. Lomami’s comment: “I really like the fight scene. Since Sammus, who is based in NY, couldn’t be in the video we wanted to find a way incorporate her. She’s a self-proclaimed video game nerd, so we thought having video game elements would be a good way to make her a part of it.”
If you haven’t heard any of Alex Lumami’s songs, check his free EP titled ‘Mélancolie Joyeuse’ on bandcamp. The Cape Town based Congolese producer/ rapper creates a unique Neo-Afro-Pop/ Hip Hop that reflects a wide range of influences. The song ‘CLV’ features upcoming Congolese artists Sammus and Badi Banx.
Download Melancoloie Joyeuse free at https://aleclomami.bandcamp.com
Alec Lomami – CLV ft. Sammus, Badi Banx
Label: Immaculate Taste
Directed by: Tlhonepho Thobejane
Written By: Tlhonepho Thobejane / Alec Lomami
Cinematography & Visual effects by: Christian Denslow // Wardrobe Stylist: Lisa Collins
FOLLOW ALEC LOMAMI ON TWITTER & FACEBOOK
Being selected as one of the ‘African musicians to look out for’ in Voices of Africa (June, 2013) the Kinshasa-born rapper Alec Lomami is no doubt the ultimate figure breaking barriers in the African music scene right now. Back in 2011, Alec Lomami paid ode to the capital city of DRC with his major jam ‘Kinshasa’ and I was hooked instantly. Not only because: I appreciate the way he takes pride in being transnational and does so by mixing English/French/Lingala lyrics, and not because I dig his swag sapeur-inspired sense of style, but because as a rapper, he contributes to strengthening the voice of the African diaspora by sharing his immigrant story through his songs. // Heather Ferrigan